• About Aditya Birla Bizlabs

    • What is Aditya Birla Bizlabs?

      Aditya Birla Bizlabs is a platform that enables innovative startups to get market access and new customers to rapidly scale up by leveraging the Aditya Birla Group’s global reach and business expertise.

      During August – October 2015, Aditya Birla Bizlabs enabled the partnership of over 20 startups with the Aditya Birla Group’s Retail, Financial Services, and Mobility businesses.


      Going forward, Aditya Birla Bizlabs will continue to collaborate with the global startup ecosystem, while expanding its scope to include other industries in which the Aditya Birla Group operates.

    • What type of startups can apply?

      We are seeking startups that have:

      1. An existing product or solution (in Health Tech or New Media)
      2. A differentiated value proposition
      3. A growing customer base
      4. A passionate team
    • Why should I apply?

      Promising startups will get a chance to:

      • Scale-up their business offering via access to the large customer base of the Aditya Birla Group.
      • Benefit from the industry expertise of CXOs and business teams from within the Aditya Birla Group.
      • Potential opportunity to receive funding.
    • Can participating companies work with multiple business units of the Aditya Birla Group?

      Yes, participating startups may have the opportunity of working with multiple businesses.

    • Will participating companies receive funding from the Aditya Birla Group?

      Companies that make the final shortlist may be evaluated for an investment. In addition, startups will also have the opportunity to interact with representatives from external venture capital funds.

    • Will Aditya Birla Bizlabs take equity for the partnership?

      No, Aditya Birla Bizlabs will not take any equity for collaborating with start-ups. Only in the case of an investment will equity be acquired.

    • Can I submit confidential information as part of the application?

      We would encourage you to share non-confidential information. For further clarity on treatment of information furnished by you in your applications, please see the Aditya Birla Bizlabs’ Terms and Conditions before submitting your Application.

    • How is Aditya Birla Bizlabs different?

      Aditya Birla Bizlabs is not an accelerator or an incubator. It is also not a venture capital firm. It is a platform that is differentiated with the objective to provide startups with:

      • An opportunity to scale-up their business by gaining market access and new customers.
      • Benefit from the industry expertise of CXOs and business teams from within the Aditya Birla Group.
      • Access to senior leadership of the Aditya Birla Group in a short period of time.
    • Is Aditya Birla Bizlabs restricted to startups in India?

      Aditya Birla Bizlabs, is open to startups from across the world. Global companies could look at Aditya Birla Bizlabs for an opportunity to gain market access and customers in India as well as other geographies in which the Group operates.

      We will facilitate discussions of shortlisted international companies with our teams to ensure a smooth engagement prior to any travel to India. Before submitting an application, please read the terms and conditions of the Aditya Birla Bizlabs Program carefully. In accepting an application from you, we presume that you have the requisite approvals from government or other authorities.

    • If a startup is already funded by any other organisation, is it still eligible to apply to?

      Yes, all startups are encouraged to apply. Aditya Birla Bizlabs provides an opportunity for startups to scale-up as well as a possibility for investment.

  • Application

  • Health Tech

    • By when will Aditya Birla Group’s proposed Health Insurance Business commence commercial operations?
      After receiving all the required regulatory clearances/approvals, Aditya Birla Health Insurance Co. Limited (ABHICL) expects to commence commercial operations during the latter half of 2016.
    • What is Aditya Birla Group’s strategy in the proposed Health Insurance Business?

      Aditya Birla Health Insurance Co. Limited (ABHICL) will be a 51:49 joint venture (JV) between the Aditya Birla Group and MMI Holdings of South Africa. MMI Holdings Limited (MMI) is an insurance-based financial services group listed on South Africa’s stock exchange, the JSE. The MMI Group is listed on the Johannesburg Stock Exchange and has a market capitalisation of RAND 37.8 bn.

      Within the regulatory framework, the business model of ABHICL is being founded with a sharp focus on customer centricity to capitalise on the exponential growth this industry offers. This customer centric model is aimed at solving the typical pain points that customers face at every stage of their interaction with health care providers.

      Further, this business model will bring health insurance solutions that are currently not available to the Indian customer and will also develop newer unique solutions that are suited to address the specific needs of the Indian customer.

      Finally, the foundation of ABHICL’s business model is based on its ability to deliver its intended value proposition to the customer with the help of technology.

    • What can startups in the healthcare industry expect to gain by collaborating with the Aditya Birla Group?

      Short-listed startups will get the opportunity to:

      • Partner to offer customised products in the Health Insurance industry Interact with senior health insurance professionals
      • Gain access to over 7 mn consumers (particularly in life insurance)
      • Work with the Group’s network of 18 hospitals across India, which attend to over 0.5 mn patients. Other than Aditya Birla Memorial Hospital in Pune, the rest are located at factory units and serve people within the 50 km radius
      • Leverage the ecosystem of existing services/products/assets/capabilities
      • In addition, shortlisted startups may be evaluated for an investment
    • Startups operating in which sub-sectors are eligible to register?

      ABHI is looking for start-ups across the following sub-sectors:

      • Provider Models
      • Home care & on-demand devices
      • Personal medical devices & wearables
      • Tele-medicine
      • Mobile Health
      • Wellness
      • Labs & diagnostics
      • Healthcare analytics
      • Health insurance
      • Digitisation & tracking
  • New Media

    • What is India Today Group’s strategy in the Media Business?

      The India Today Group (ITG), established in 1975, is among the top media conglomerates in India with reputed marquee brands such as India Today, Business Today, AajTak, etc. With a media portfolio of 20+ magazines, 4 TV news channels, 1 English newspaper, as well as multiple web and mobile portals, ITG has a readership and viewership base of over 100mn. For this initiative, the India Today Group is our knowledge partner.

    • Startups operating in which sub-sectors are eligible to register?

      The India Today Group is looking for start-ups across the following sub-sectors:

      • Advertising Tech
      • Content Creation, Aggregation and Publishing
      • Niche verticals (Auto, Travel, Food, Lifestyle, Financial, etc.)
      • Social media
      • Big data and Analytics
      • Online Video and other Technologies
      • Others
    • What can startups in the new media industry expect to gain?
      • Reach of 100mn+ viewers across digital, television and print media

        • TV and digital brands include AajTak, India Today TV, Indiatoday.intoday.in, businesstoday.in, aajtak.intoday.in, etc.
        • Print brands include India Today, Business Today, Mail Today, Cosmopolitan, etc.
      • Access to top experts, business leaders and editors from the media industry

        • Engagement with top experts in Media responsible for starting several iconic magazines and 24 hr News channel revolution in India
        • Interact with business leaders in TV, Newspapers, Magazines, E-Commerce, Digital, Education domains
        • Engagement with in-house industry experts (from our Editorial teams) in arts, economy, technology, autos, fashion, sports, lifestyle, education, legal, etc.
      • Access to Content across genres and knowledge sharing

        • Content available across Politics, finance, auto, tech, health, fashion, lifestyle.
        • Access to Media contents for past many years (from magazines / TV)
        • Sharing knowledge on promoting your business in the most efficient manner across diverse media platforms (TV, newspapers, magazines, digital)
        • Use of our existing Distribution networks spread across all top cities of India
      • Potential investment: Short listed start-ups may be evaluated for an investment

  • Others

    • Do I have to be over 18 years of age to apply?
      Yes, you must be 18 years of age or above to ensure you are eligible to engage in legal contracts.
    • Will I have to enter into a contract with the Aditya Birla Group?

      Companies finally selected will enter into a mutually agreed contract with the Aditya Birla Group, setting out the commercial terms. In case of media startups, the contract could also be entered with the India Today Group.

      Additionally, your online application requires you to accept Aditya Birla Bizlabs’ Terms and Conditions. Further, to protect the information which you will share please accept the Terms and Conditions.

      Applicants unconditionally agree that no announcements shall be made of the fact that we are analysing particulars of any application.

      Additionally, the fact that the Aditya Birla Group, acting directly or through its Affiliates and Associates is analysing the application should not be commercially exploited by the Applicant in any manner. The Application will not impact any existing or future program which may be similar to the program contained in the Application.

    • Will I/we retain our intellectual property rights?
      We suggest you only share non-confidential information. You will retain ownership of all protected IP included in your application. However, any IP developed in the course of pilot shall be on joint ownership basis.